Drive Marketing | Personalized Direct Mail

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The Hype: DRIVE Marketing provides a cost-effective, highly targeted and easy-to-execute marketing program that “drives” customers to courses and provides higher ROI than traditional media.

The Skinny: DRIVE Marketing utilizes “emotional branding” through personalized direct mail by making your customer’s name part of the direct mail piece. The company uses variable data and digital printing to produce imagery and promotional messages that are designed to motivate golfers.

Tech Specs:

Two-sided, oversized and digitally printed pieces with a high-gloss finish.
Customized messages include course logo, photo, contact info and promotional offer
Mailed directly to qualified prospects MSRP: 99 cents (99¢) per piece, plus postage (includes creative design, personalization, course customization, avid golfer identification, printing and mailing)

ROI: N/A (The service is being evaluated by several courses. Company officials point out that personalized direct mail delivers higher response rates, repetitive business, customer response time and overall revenue than traditional direct mail).

Contact: (877) 792-7103