DRIVE Marketing: Agency & Printer Support

DRIVE Marketing™: An Experienced Leader in Image Personalization

Looking for a new and creative way to break-through the clutter and capture the attention of your client's customers?

Disappointed with the results of traditional media?

Need a way to connect emotionally with customers in a targeted and cost-effective way?

Drive Marketing is an experienced leader in Image Personalization, offering you a turn-key approach to take advantage of this exciting new technology.

What is Image Personalization?

Image Personalization is a unique method of personalization that actually incorporates the customer's name inside the creative designs. Until now, very few media were capable of capturing the emotions that underlie human motivations. Direct mail with Image Personalization now opens up an entirely new medium for you to build a lasting and emotional connection with customers in a highly targeted and cost-effective way.

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"Effective brand building requires making relevant and compelling connections to deeply rooted human emotions or profound cultural forces.... Consciously or not, we seek experiences that make us think, that make us feel, that help us grow, and that enrich our lives in some way. Wherever possible, make your brand a part of that process."

Scott Bedbury
Former Sr. VP of Marketing, Starbucks and Creator of Nike's "Just Do It" Campaign

What are the advantages
of Image Personalization?

Image Personalization breaks through the clutter and captures your customers' attention. It creates a one-to-one dialogue with your current and prospective customers using the most personal means possible, your customer's good name! And this approach motivates consumers to take action. In fact, research has confirmed that Image Personalization generates significantly higher response rates over traditional direct mail and even standard text personalization.

As an early adopter of this technology, DRIVE Marketing is uniquely qualified to execute your direct mail and printing needs. We offer an array of competencies that you can rely on to get your Image Personalized pieces done right the first time!

Experience:

DRIVE Marketing has executed hundreds of thousands of engaging and uniquely personalized pieces on behalf of our clients. We are an authorized technology partner of the software that drives Image Personalization.

Design:

Successfully incorporating Image Personalization in your direct mail pieces requires special design capabilities and software proficiencies. DRIVE Marketing employs a staff of highly trained graphic artists that are experienced in creating designs that will not only capture your brand image, but more importantly, incorporate Image Personalization inside the designs to deliver maximum impact to your customers. If you prefer, DRIVE Marketing can work with your existing layouts and simply integrate Image Personalization into your creative. Either way, we have the creative and technical competencies for you to immediately start leveraging this unique method of personalization.

Printing:

Creating the direct mail piece with Image Personalization is only the start! Image Personalization requires a skilled printer experienced with the complex software needed to ensure all final printed pieces deliver the same quality and impact as the original design. DRIVE Marketing is one of a handful of printers across the country that possesses the know-how and experience to successfully print your personalized direct mail pieces. We have been fully trained and have the capabilities to leverage the full functionality of this specialized software.

List Management & Mailing:

Image Personalization also requires specialized skills in the management of data lists. We can sort and clean your mailing lists and/or help you acquire new data lists on behalf of your clients. DRIVE Marketing has access to the nation's most robust and accurate database of consumers. Preparing data for Image Personalization is a very complex and technical process. Don't leave this up to just any printer. The quality and consistency of your final Image Personalized direct mail pieces depends on it! And finally, to complete the entire turn-key process, we offer mailing services on behalf of our clients. No need to take possession of the pieces and mail yourself. Let us save you the time and costs to set up your own Indicia. We will mail your pieces in a timely and consistent basis that meets the requirements of your clients.

Industries

DRIVE Marketing has significant experience in creating designs that incorporate Image Personalization for key industries including Golf, Luxury Automobiles, and Hotels/Casinos. However, Image Personalization and our capabilities are not limited to just these industries. In fact, we have helped clients in a number of other industries and can help your clients regardless of the business in which they compete. We have the resources to help you help your clients.

Pricing:

Since DRIVE Marketing prints and mails hundreds of thousands of Image Personalized direct mail pieces on behalf of many clients, we are able to leverage scale in our operations and pass savings onto you. Our pricing reflects the discounts that come with volume printing. From initial concept to final printing and mailing; we are confident that our turn-key services are priced the best in the industry. The DRIVE Marketing program is all-inclusive and easy to execute because we do ALL the work for you for a price as low as 79 cents per piece including postage:

Develop the professional creative design.
Personalize the ad with the targeted customer's name.
Customize the message to your client.
Secure list of customers the geographic area you desire to reach.
Print ads on oversized (5.5 in. X 8.5 in.) or jumbo (8.5 in. X 11.0 in.), high-gloss material using the latest digital technology.
Mail the ads to as many target customers as you specify.

Image Personalized
VDP Files for Printers:

If you are a printer and would like to promote and execute Image Personalization on behalf of your customers, but don't have the time or money to invest in this new technology, DRIVE Marketing can be your partner in this process. We have the capabilities to design and "rip" your customer's variable data into the design. Once this is complete, we can easily transfer these files back to you for printing. It's a win/win solution: You can offer Image Personalization to your customers without spending the time and money to master the software AND print the final pieces for your customers. Tap into this growing market segment of Image Personalization and open up a new revenue stream for your company by working with DRIVE Marketing.

Frequently Asked Questions

1. Is personalized direct mail more effective than regular direct mail advertising?

According to the Direct Marketing Association (DMA), a response rate of 0.5 to 1.0% (on direct mailings) is considered a success. However, our experience suggests that response rates are even higher when direct mail is personalized. An independent national research study concludes that personalizing ad messages generates significantly higher response rates (+36%), quicker response times (+34%), and higher overall revenue/profit (+32%).

2. What kind of “redemption rate” can I expect from personalized direct mail?

3. How do you develop your lists of consumers’ names and addresses?

We have access to the nation’s most robust database of consumers. With such a rich database, we can select specific demographic and psychographic information (like age, gender, household income, education, employment status, other lifestyle criteria like golfers, etc.) and identify thousands of target customers living within the geographic area or areas you wish to target.

4. Can I use my own list of potential customers’ names and addresses?

Yes. If you have a list of potential customers (including first and last names and corresponding home addresses) that you would like to use, you can upload that list on our website (click here) and we will use it. In addition, if you would like for us to add our list of targeted customers, we can merge our list with yours and perform a “merge/purge” whereby we eliminate any “double counting” of names/addresses.

5. How quickly can you fulfill an order?

Once a creative proof of your order has been approved by you (and your customer list is received, should you wish to use your own list), we can process your order completely within 24 to 48 hours. Our production process involves personalization, digital printing, uv-coating (with a high-gloss finish), sorting all pieces to minimize your postage fees, and mailing.

6. How often should I communicate with potential and existing customers?

Because of the personalization we incorporate into our designs and the way in which that personalization evokes an emotional response, our personalized ads are often saved and/or “displayed” (on a refrigerator or desk, for example). With your client's message and offer on the ad, this builds top-of-mind awareness for your course. With competition being so fierce, it is important to keep your client's business top-of-mind with your customers. This requires regular communication that consistently demonstrates how your product/service is different from the rest. Establishing an emotional connection with your customers will differentiate your product/service from the competition and elevate it in the customer’s mindset, placing it ahead of others in his/her consideration set. A personalized direct mail campaign designed by DRIVE Marketing will help you achieve these goals.

7. Should I communicate with potential customers via email or direct mail?

We highly recommend a campaign that uses both our personalized direct mail and e-mail. However, an email campaign should be used only as a complement to a direct mail campaign. Email is best used to retain current customers, while direct mail will be more effective in attracting NEW customers to your client's company.

8. How can I measure the success of my direct mail program with DRIVE Marketing?

Some of the best ways to track and/or measure the success of our program include the following: 1) use a special/dedicated phone number only for DRIVE Marketing ads, 2) require that customers bring the ad into the company location in order to redeem the offer, and 3) use a promotion code (specific to the DRIVE Marketing ad) and specify that customers mention this code to redeem the offer.

9. How (or why) does your program generate a higher ROI than traditional media?

The DRIVE Marketing personalized direct mail program is proven to drive customers to your client's business than any other marketing method. By driving more customers to your client's business, our program generates higher incremental revenue than other programs. In addition, it costs significantly less than traditional media. Higher incremental revenue at a lower cost to you means a higher ROI.

10. What form of payment can I use for purchase and what are your payment terms?

We accept both credit cards (American Express, VISA, Master Card, and Discovery) and checks. Payment is due upon receipt of invoice, and all customers are invoiced once an order has been shipped/mailed.