What is Image Personalization?
Image Personalization is a unique method of personalization that incorporates your customers’ names inside our creative designs. Until now, very few media were capable of capturing the emotions that underlie human motivations. Direct mail with Image Personalization opens up an entirely new medium for building lasting and emotional connections with customers in a highly targeted and cost-effective way.
Visit our Design Gallery to see sample personalized postcards.
What are the advantages of Image Personalization and Personalized Direct Mail?
Image Personalization breaks through the clutter and captures your customers' attention. It creates a one-to-one dialogue with your current and prospective customers using the most personal means possible, your customer's good name! And this approach motivates your customers to take action. In fact, research has confirmed that Personalized Direct Mail generates significantly higher success rates over traditional direct mail and even standard text personalization. More specifically, an independent national research study concludes that personalizing marketing communication generates:
- Significantly higher response rates (+36%)
- Quicker response times (+34%)
- Higher overall revenue/profit (+32%)
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