We're Experts in Personalized Direct Mail. Our Personalized Direct Mail Program Is Affordable and Effective!

Looking for a new and creative way to break through the clutter and capture the attention of your customers?

Disappointed with the results of traditional media?

Need a way to connect emotionally with customers in a targeted and cost-effective way?

If the answer is YES, then consider Image Personalization, a new technology that we have mastered to help you maximize the results of your sales and marketing efforts.  DRIVE Marketing is an experienced leader in Personalized Direct Mail, and we offer a simple and easy approach that allows you to take advantage of this exciting new form of communication.

What is Image Personalization?

Image Personalization is a unique method of personalization that incorporates your customers’ names inside our creative designs. Until now, very few media were capable of capturing the emotions that underlie human motivations.  Direct mail with Image Personalization opens up an entirely new medium for building lasting and emotional connections with customers in a highly targeted and cost-effective way.

Visit our Design Gallery to see sample personalized postcards.

What are the advantages of Image Personalization and Personalized Direct Mail?

Image Personalization breaks through the clutter and captures your customers' attention.  It creates a one-to-one dialogue with your current and prospective customers using the most personal means possible, your customer's good name!  And this approach motivates your customers to take action.  In fact, research has confirmed that Personalized Direct Mail generates significantly higher success rates over traditional direct mail and even standard text personalization.  More specifically, an independent national research study concludes that personalizing marketing communication generates:

  • Significantly higher response rates (+36%)
  • Quicker response times (+34%)
  • Higher overall revenue/profit (+32%)
"Effective brand building requires making relevant and compelling connections to deeply rooted human emotions or profound cultural forces.... Consciously or not, we seek experiences that make us think, that make us feel, that help us grow, and that enrich our lives in some way. Wherever possible, make your brand a part of that process."

Scott Bedbury
Former Sr. VP of Marketing, Starbucks and Creator of Nike's "Just Do It" Campaign