“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Most of us have heard this old marketing adage, and unfortunately, most small business owners have experienced it.  Small business owners today often waste a significant amount of their limited marketing dollars by doing the following:

• Targeting the wrong people at the wrong time.
• Advertising through media that don’t reach the right people.
• Developing creative that doesn’t get noticed.
• Forgetting to showcase key benefits or competitive advantages.
• Failing to provide compelling offers or a motivating call-to-action

If you struggle with any of these challenges, we encourage you to give our personalized direct mail program a try.  The DRIVE Marketing Personalized Direct Mail Program has been developed around the central theme that the most cost-effective marketing focuses on one-to-one communication, instead of one-to-many.  We believe that personalized direct mail is the best way to reach and ultimately motivate customers. 

Our Philosophy With our personalized direct mail program, we will help you succeed because we will do the following: Talk directly to your customers on a one-to-one basis with targeted communication. Personalize your marketing communication to attract more customers and build lasting relationships. Develop cutting-edge creative designs that get noticed and motivate action. Act quickly to help you gain a competitive advantage and react to opportunities in the marketplace. Save you time and money by doing all of the work and charging you very little for it.

With our personalized direct mail program, you can be assured that there will be NO WASTED marketing dollars because every personalized direct mail piece gets into the hands of a qualified prospect!  You can also be assured that your personalized direct mail piece will get noticed, and that’s because our program features creative designs that put your customers’ names inside them.  Across multiple industries - especially where emotional connections are very powerful - personalized direct mail consistently delivers better results than traditional media:

• Significantly higher response rates (+36%)
• Quicker response times (+34%)
• Higher overall revenue/profit (+32%)