In addition to developing an eye-catching card design that is personalized, we will help you develop an optimal mailing list.  Identifying target customers and developing an optimal mailing list is critical to the success of any direct mail campaign.  Our experienced team, together with trusted suppliers, will develop an optimal mailing list for you.  

At DRIVE Marketing, we take the guesswork out of the process by using our established supplier relationships and guiding you through the selection of list criteria. More specifically, we’ll develop your mailing list by helping you understand who your target customer is, and we’ll do this by asking you a number of questions…

• Are most of your customers men or women?
• How old are they?
• Where do they live?
• What is their annual income?
• Do they own their home or do they rent?

These are just some of the questions we’ll ask to determine your optimal customer.  And once we’ve identified the key demographic and psychographic criteria that make up this optimal customer, we’ll find them for you with the help of our trusted suppliers. 

If your target customer is determined to be an affluent consumer or an avid golfer, we’ll work with our strategic partner, the National Golf Foundation, to develop your mailing list.  For more information on our partnership with the NGF and this special service, please see our Strategic Partners section.

To complete the entire turn-key process, we’ll mail all of your personalized direct mail pieces for you.  No need to take possession of the personalized postcards and mail them yourself.  Let us save you time, extra work, and additional costs associated with setting up your own Indicia. We will mail your personalized direct mail pieces in a timely and consistent basis so they reach your target customers at the right time.