Did you know that acquiring new customers can cost 5X more than satisfying and retaining current customers? The DRIVE Marketing “Celebrations” Program allows you, the small business owner, to celebrate the special occasions in your customers’ lives. By recognizing days such as Birthdays, Anniversaries and Holidays, our personalized direct mail program creates ongoing communication between you and your customers. When they receive something special and personalized with their good name, they will be reminded of your appreciation and return to your business time and time again!
Beyond reducing marketing costs and increasing your company’s profitability, an additional and powerful benefit of focusing proactively on customer retention is the fact that repeat customers refer like-minded buyers. All this makes a monthly retention and referral program a must for your small business.
The Facts About Customer Retention
How Our Customer Retention Program Works
How Your Personalized Direct Mail Piece Will Look
| The Facts About Customer Retention and Referral |
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- The average company loses 10% of its customers each year.
- Repeat customers spend an average of 67% more than new customers.
- A 2% increase in customer retention has the same effect on your profitability as cutting costs by 10%
- After 10 purchases, a customer has referred up to seven people.
- Consistent communication with a personal touch positively affects customer retention.
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| How Our Customer Retention Program Works |
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1. We Design and Customize a Card that Reflects Your Business
We make the entire process easy on you.
All you have to do is…
- Select a Personalized Font
- Send us your logo, images, and other information
- Decide on your message (ie. card copy) and promotional offer
2. We Personalize the Card for Each Customer
With your data and our digital printing technology, we will…
- Place your customer’s name inside our design
- Refer by name to the customer in the copy of the card
- Print each customer’s name and address on the card
- We Print and Distribute Your Cards Each Month
3. After your card design is complete, we will…
- Provide a proof of your card design for your approval
- Plan a mailing schedule to ensure the timely arrival of your cards
- Print, UV-coat, sort, and mail out all your cards
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| How Your Personalized Direct Mail Piece Will Look |
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Many of our clients are using our Celebrations program to say “Thank You,” while others are wishing their customers a “Happy Birthday”. Doing both serves as a great retention program that generates significant incremental business.
- We feature your customer’s name inside our designs.
- We customize the cards to your business by showcasing your logo, photo, and other information.
- We refer to your customer by name in the card copy.
- We let your customers know that you value their business by saying “Thank You” and remembering special occasions.
- We motivate repeat visits and purchases by allowing you to offer special promotions or other incentives.
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Front Side of Personalized Direct Mail Piece
Sample Back Side of Personalized Direct Mail Piece
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