Did you know that the average company loses 10% of its customers each year? Instituting an on-going new customer acquisition program is critical to the long-term viability and profitability of your business. It drives more traffic through your doors and ensures that your customer base grows over time.
The DRIVE Marketing personalized direct mail program offers an array of professionally designed, customized, and personalized direct mail pieces that appeal not only to current customers, but also new prospects.
The Facts about Acquiring New Customers
How Our Customer Acquisition Program Works
How Your Personalized Direct Mail Piece Will Look
| The Facts about Acquiring New Customers |
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While the Internet is viewed as an easier and cheaper way to reach your targeted prospects, marketers continue to view well-executed direct mail campaigns as the most effective way to attract new customers. Here are a few facts to consider:
- In 2007, direct mail drove $687 billion in sales.
- 81% of households currently read or scan the direct mail that is sent to their home.
- Postcards are most likely to be read versus other shapes of mail.
- Email capture rates can be as low as 20% for an existing customer base, which means that direct mail is the only alternative for delivering targeted offers and messages to 80% of clients.
- Direct mail drives website traffic. People who receive direct mail pieces account for 22% of website traffic and 37% of the money spent on those websites. Those same people make 15% more transactions than customers who find the website via a search engine, and their spending is 16% higher.
- Households with incomes above $100,000 report that they intend to respond to 2.2 pieces of advertising mail per week and that they may respond to another 3.6 pieces per week.
While intended responses do not always equal actual responses, it is clear why direct mail is the number one choice of small businesses to acquire new customers and keep the customers they already have. |
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| How Our Customer Acquisition Program Works |
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1. We Design and Customize a Card that Reflects Your Business
We make the entire process easy on you. All you have to do is…
- Select a Personalized Font
- Send us your logo, images, and other information
- Decide on your message (ie. card copy) and promotional offer
2. We help you identify the right customers and develop an optimal mailing list for
your personalized direct mail campaign, ensuring that each card gets in
the hands of qualified prospects.
All you have to do is…
- Provide us with key customer criteria like Gender, Household Income (HHI) Level, Age Range, Home Value, Geographic Location and other demographic and psychographic criteria.
3. We combine the mailing list with our digital printing technology and...
- Place your customer’s name inside our design
- Refer by name to the customer in the copy of the card
- Print each customer’s name and address on the card
- We Print and Distribute Your Cards To Your Targeted Customers
4. After your card design is complete, we will…
- Provide a proof of your card design for your approval
- Plan a mailing schedule to ensure the timely arrival of your cards
- Print, UV-coat, sort, and mail out all your cards
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| How Your Personalized Direct Mail Piece Will Look |
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Many of our clients use our Customer Acquisition program to deliver one-to-one communication with potential customers. Our personalized direct mail pieces break through the clutter and grab the customer’s attention by using the most personal means possible – his or her good name!
- We feature your customer’s name inside our designs.
- We customize the cards to your business by showcasing your logo, photo, and other information.
- We refer to your customer by name throughout the copy on the card.
- We incorporate a specific message that communicates key differentiating points about your business.
- We motivate repeat visits and purchases by showcasing a special promotion or some other incentive specific to your business.
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Front Side of Personalized Direct Mail Piece
Sample Back Side of Personalzied Direct Mail Piece
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